west elm editorial site launch
art direction
design & development partner: Justin Miller
Established and elaborated on West Elm’s editorial presence, working in tandem with content, marketing, video, photo and design teams. Created process and templates based off of Wordpress development alongside design & development partner. Onboarded a team of six print-focused designers to execute landing pages. Oversaw designers through out page design process. Video and photo art direction on a project basis.
The ads and landing pages drove $17M in revenue at the year mark.
Together with Eileen Fisher
Celsious: A Modern Spin
The Bower Collection
At Home with Molly Bernard
